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PKR Passes 10,000 Concurrent Player Mark

Ranked 18 in the world and rising

LONDON, January 11, 2008 - Launched only 18 months ago, PKR.com hit another major milestone at 20:52pm on Sunday 6th January when 10,007 users played online concurrently a PKR record achievement.

2007 saw PKR go from strength to strength, reaching levels of success that has silenced sceptics. A year of high profile marketing, together with the launch of a national TV advertising campaign, has left PKR as the most talked about poker room in the world.



Unveiled on December 22nd 2007, PKR's groundbreaking advertising campaign is being televised nationally on both terrestrial and cable channels such as Channel 4, Five, E4, Setanta, MTV, Dave and Film 4.

PKR.com Marketing Director Simon Prodger said, "PKR's recent TV advertising campaign coupled with a truly unique product has accelerated our already phenomenal growth and takes our community to the next level".

PKR.com has defied doubters and stunned competitors by achieving such success. With over 1.3 million registered users, PKR is the world's fastest growing online poker site. The stand alone site, which does not accept US players, has leapfrogged established companies such as Betfair Poker (source, www.PokerScout.com) to become ranked as the 18th most popular gaming network worldwide. Watch out for PKR in 2008.

About PKR (www.pkr.com)

PKR is a revolutionary new concept in online poker that aims to change both the way that online poker is played and perceived.

Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker.

Developed by some of the brightest stars in the video games and poker industries, PKR was founded in 2005 by President Jez San, one of Europe's most respected technology entrepreneurs and the first person to ever be awarded an O.B.E for services to the computer games industry.

For more information on PKR, please visit http://www.poker.com or contact:

Sarah Taylor
Trilogy Communications
24 Ives Street
London, SW3 2ND
020 7581 9255
sarah (at) trilogycomms dot co dot uk